{"id":4433,"date":"2026-10-12T10:39:38","date_gmt":"2026-10-12T09:39:38","guid":{"rendered":"https:\/\/www.cornishcottageholidays.co.uk\/blog\/?p=4433"},"modified":"2026-10-12T14:11:13","modified_gmt":"2026-10-12T13:11:13","slug":"holiday-let-advertising-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.cornishcottageholidays.co.uk\/blog\/holiday-let-advertising-marketing-tips\/","title":{"rendered":"The Best Ways to Advertise Your Holiday Let"},"content":{"rendered":"<p><span style=\"color: #4082a6; font-weight: bold;\">Are you new to holiday letting, or looking to improve your marketing strategy and maximise your holiday cottage bookings?<\/span><\/p>\n<p>Our advice on holiday let advertising could help.<\/p>\n<p>To help you secure all-important bookings, we highlight the key areas to consider when marketing your accommodation, including great photography, inspiring property descriptions and the best websites to advertise your holiday home.<\/p>\n<p>Read on for our top tips on the best way to advertise a holiday let and maximise your bookings. Use the quick links below to jump to a specific section or read the article in full:<\/p>\n<ul>\n<li><a href=\"#1\">What Is the Best Way to Advertise a Holiday Let?<\/a><\/li>\n<li><a href=\"#2\">Understand your target audience<\/a><\/li>\n<li><a href=\"#3\">Sell the experience<\/a><\/li>\n<li><a href=\"#4\">Get creative with your written content<\/a><\/li>\n<li><a href=\"#5\">Your online shopfront<\/a><\/li>\n<li><a href=\"#6\">Utilise industry partnerships<\/a><\/li>\n<li><a href=\"#7\">Make use of social media<\/a><\/li>\n<li><a href=\"#8\">Print Still Plays an Important Role<\/a><\/li>\n<li><a href=\"#9\">Gaining repeat guests<\/a><\/li>\n<li><a href=\"#10\">Pricing your holiday let<\/a><\/li>\n<li><a href=\"#11\">Use a Holiday Letting Agency<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"1\">What is the best way to advertise a holiday let?<\/h2>\n<p>The best way to advertise a holiday let is through a combination of professional photography, a strong online presence, competitive pricing, social media activity and listing your property on high-traffic booking websites. While many owners start by advertising their holiday home themselves, working with an experienced holiday letting agency can significantly extend your reach, helping you attract more guests while saving time.<\/p>\n<p>A good holiday letting agency will promote your property through its website, partner channels, search engines, email marketing and social media activity. This gives your holiday home exposure to a much larger audience than most individual owners could achieve alone.<\/p>\n<p>The most effective advertising strategy combines local expertise with national marketing reach, ensuring your property is seen by the right guests at the right time.<\/p>\n<hr \/>\n<h2 id=\"2\">Understand your holiday let&#8217;s target audience<\/h2>\n<div id=\"attachment_4869\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-4869\" class=\"size-full wp-image-4869\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/10\/Ancarva-Kingsands.jpg\" alt=\"An outside view of Ancarva, a holiday property at Kingsands\" width=\"640\" height=\"427\" \/><p id=\"caption-attachment-4869\" class=\"wp-caption-text\"><a href=\"https:\/\/www.cornishcottageholidays.co.uk\/cottage\/Devon-Millbrook\/Ancarva-940934.html#duration=7\">Ancarva, Kingsands<\/a><\/p><\/div>\n<h3>Who is my holiday home most suitable for?<\/h3>\n<p>In order to advertise your holiday let effectively, you need to start with the basics. Consider who will be staying in your property. Do you have a family-friendly property with two or more bedrooms? Do you have a cosy bolthole that&#8217;s ideal for couples looking for a romantic break?<\/p>\n<p>Ensure your property&#8217;s features and facilities match your intended target audience. For example, properties near Cornwall&#8217;s beautiful beaches might benefit from an outdoor shower for rinsing sandy children and beach gear after a day at the seaside. Dog-friendly properties on the South West Coast Path might benefit from a boot room or cloakroom, where guests can kick off muddy boots and dry wet dogs after a long day of hiking. You can read more about <a href=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/making-your-holiday-let-dog-friendly\/\">making your property dog-friendly<\/a> in our blog post.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2477\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2021\/11\/Dogs-on-beach.jpg\" alt=\"Local recommendations - dog friendly beaches in cornwall\" width=\"640\" height=\"427\" \/><\/p>\n<p>Although it&#8217;s important to cater for your target audience, we also recommend making sure your holiday home appeals to as many people as possible, to maximise bookings all year round. Peak school holidays may be popular with families, but accommodating couples, walkers, and dog owners will extend your bookings into the shoulder months.<\/p>\n<p>At Cornish Cottage Holidays, our wealth of experience and large portfolio give us a unique insight into the holiday letting market. According to our research, staycation bookings in the UK are made up of around 42% couples, 26% families, 29% adult groups, and 4% solo travellers. Consider this when choosing and promoting features within your property.<\/p>\n<hr \/>\n<h2 id=\"3\">Sell the experience<\/h2>\n<div id=\"attachment_4630\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4630\" class=\"size-full wp-image-4630\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/View-from-Chy-Lowen-St-Ives.jpg\" alt=\"The sea view from Chy Lowen, St Ives\" width=\"640\" height=\"427\" \/><p id=\"caption-attachment-4630\" class=\"wp-caption-text\"><a href=\"https:\/\/www.cornishcottageholidays.co.uk\/cottage\/Cornwall-Tye-Rocks\/Chy-Lowen-1145674.html#duration=7\">Chy Lowen, St Ives<\/a><\/p><\/div>\n<h3>Do I have good photos that showcase my property and advertise my holiday cottage to its best potential?<\/h3>\n<p>Pictures are worth a thousand words. At Cornish Cottage Holidays, we believe that good, professional photos are crucial when it comes to advertising your holiday home. They help to sell the experience to your target audience.<\/p>\n<p>Most customers need to visualise their holiday experience, so you&#8217;ll want to showcase your holiday home at its full potential. If your property has an impressive outside space, an enviable view, or desirable features such as a hot tub, make sure they are included in the photos.<\/p>\n<p>At Cornish Cottage Holidays, our trained New Property Consultants will take high-quality photos of your property with top-of-the-range equipment, which are then edited by our professional Digital Media Team. Our market-leading website then uses algorithms to determine the best order for property images to be displayed, based on the images that customers engage with.<\/p>\n<p>Photography is included as part of our service, although owners are also welcome to organise professional photography themselves.<\/p>\n<hr \/>\n<h2 id=\"4\">Get creative with your written content<\/h2>\n<div id=\"attachment_4629\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4629\" class=\"size-full wp-image-4629\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/Hot-tub-at-Boscarne-St-Ives.jpg\" alt=\"View from the Hot Tub at Boscarne, St Ives\" width=\"640\" height=\"427\" \/><p id=\"caption-attachment-4629\" class=\"wp-caption-text\"><a href=\"https:\/\/www.cornishcottageholidays.co.uk\/cottage\/Cornwall-St-Ives\/Boscarne-952482.html#duration=7\">Boscarne, St Ives<\/a><\/p><\/div>\n<h3>Does my property description inspire guests to book my holiday cottage?<\/h3>\n<p>To make your property stand out from the crowd, a well-written and creative property description is key. Always keep your target audience at the forefront of your mind and write creatively in an informal tone to attract potential holidaymakers to book your property.<\/p>\n<p>Remember to list your property&#8217;s features and facilities and add information about the local area and attractions. This all helps to explain why your property and location are so special.<\/p>\n<p>Not sure you want to write the description on your own? Cornish Cottage Holidays will take care of your property description for you. We use a tried and tested structure to ensure your property appears in relevant Google searches. Using a combination of descriptive text and an informative summary, your guests will be able to picture themselves staying at your property on their next staycation.<\/p>\n<hr \/>\n<h2 id=\"5\">Your online shopfront<\/h2>\n<p><a href=\"https:\/\/www.cornishcottageholidays.co.uk\/cottage\/Cornwall-St-Ives\/Boscarne-952482.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 20px;\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/03\/Tips-on-Holiday-Let-Advertising-and-Marketing-Example-Property-Listing.jpg\" alt=\"Tips on Holiday Let Advertising and Marketing | Example listing for Boscarne, St Ives\" width=\"640\" height=\"427\" \/><\/a><\/p>\n<h3>What are the benefits of using a holiday let agency to market my property?<\/h3>\n<p>Marketing your own holiday property can be costly, time-consuming, and hard work. That&#8217;s where using a holiday letting agency like Cornish Cottage Holidays can take a lot of the hassle and costs away from you.<\/p>\n<p>At Cornish Cottage Holidays, we have a \u00a335 million annual marketing budget and a team of industry experts to help advertise your holiday home. We are also proud to be part of the national Sykes Holiday Cottages. This allows us to offer owners the &#8216;best of both worlds&#8217;, giving hands-on support from here in Cornwall, combined with the huge national marketing reach of Sykes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4263\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2021\/12\/Choosing-a-holiday-letting-agency-property-exterior.jpg\" alt=\"Choosing a holiday letting agency - property exterior\" width=\"640\" height=\"427\" \/><\/p>\n<p>All properties that join Cornish Cottage Holidays are listed on both our <a href=\"https:\/\/www.cornishcottageholidays.co.uk\/\">website<\/a> and <a href=\"https:\/\/www.sykescottages.co.uk\/\">Sykes<\/a>&#8216;. We generate over half of our bookings through the Sykes Cottages brand.<\/p>\n<p>Google remains the number one way that customers find their holidays. Our aim is to be number one for all common search terms. Also, as AI tools become more widely used, we&#8217;re optimising our content for AI\u2011powered search engines, and voice assistants like Alexa and Siri, to ensure your properties stay visible as search behaviour evolves.<\/p>\n<p>Part of the strategy for Cornish Cottage Holidays is that this regional brand gives us a second chance to appear in search results, and rank highly for more specific local area terms. For example, for terms like &#8216;holiday cottages in Cornwall&#8217;, both Cornish Cottage Holidays and Sykes appear in the top 5 results.<\/p>\n<hr \/>\n<h2 id=\"6\">Utilise industry partnerships<\/h2>\n<h3>Should I list my holiday let on partner sites?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4107\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2023\/07\/St-Ives-Seafront-640x427-1.jpg\" alt=\"View of buildings along St Ives Seafront\" width=\"640\" height=\"427\" \/><\/p>\n<p>Another important aspect of marketing your holiday let is using industry partnerships to your full advantage. Partner sites are particularly important for guests looking for last minute availability. Often these customers will look to websites such as <a href=\"https:\/\/www.booking.com\" target=\"_blank\" rel=\"noopener\">Booking.com<\/a> over our own websites, when hunting for a last minute deal. In order to maximise the exposure of your property to customers, it&#8217;s good to be listed on as many partner sites as possible &#8211; but this can be costly and time consuming for independent owners.<\/p>\n<p>At Cornish Cottage Holidays, as well as featuring on our own websites, we also give our owners the chance to include their property on the partner sites we work with, at no extra cost as part of our offering. This network of over 700 specially selected partners includes well-known brands like <a href=\"https:\/\/www.booking.com\" target=\"_blank\" rel=\"noopener\">Booking.com<\/a>, <a href=\"https:\/\/www.airbnb.com\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a>, and <a href=\"https:\/\/www.snaptrip.com\" target=\"_blank\" rel=\"noopener\">Snaptrip<\/a>, which help maximise bookings for our owners.<\/p>\n<p>On a local level, we work with a wide range of smaller affiliate sites and tourist board websites, such as those in Padstow and St Ives, to ensure that our brand is visible across the region.<\/p>\n<p>We find that these partner sites open us up to a new audience of customers who then return to book your properties with us directly. Using these partner sites comes at no additional cost to owners and is just part of our multi-channel approach and offering.<\/p>\n<hr \/>\n<h2 id=\"7\">Make use of social media<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 20px;\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/03\/Tips-on-Holiday-Let-Advertising-and-Marketing-Social-Media.jpg\" alt=\"Tips on Holiday Let Advertising and Marketing | Woman in yellow top holding mobile phone\" width=\"640\" height=\"427\" \/><\/p>\n<h3>Should I advertise my holiday let on social media?<\/h3>\n<p>Social media can be a valuable part of your holiday let marketing strategy. While it isn&#8217;t typically used to generate bookings directly, it plays an important role in building brand awareness, inspiring potential guests, and driving traffic to your property listing or website.<\/p>\n<p>Platforms such as Facebook, Instagram and TikTok allow holidaymakers to discover new destinations, gather travel inspiration and save ideas for future trips. Sharing high-quality photography, local recommendations and seasonal content can help keep your property front of mind when guests are ready to book.<\/p>\n<p>For individual owners, managing social media can be time-consuming and requires a consistent approach to achieve meaningful results. This is where working with a holiday letting agency can be beneficial. At Cornish Cottage Holidays, our dedicated marketing team promotes our brand, destinations and properties across multiple social media channels, helping us reach new audiences and showcase the fantastic range of holidays available in Cornwall.<\/p>\n<p>As part of a wider marketing strategy, social media helps increase visibility, strengthen brand recognition and encourage more potential guests to explore available properties online.<\/p>\n<hr \/>\n<h2 id=\"8\">Print still plays an important role<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 20px;\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/03\/Tips-on-Holiday-Let-Advertising-and-Marketing-Local-Press.jpg\" alt=\"Tips on Holiday Let Advertising and Marketing | A feature about Cornish Cottage Holidays in Cornwall Living Magazine\" width=\"640\" height=\"427\" \/><\/p>\n<h3>Does print marketing still help promote holiday lets?<\/h3>\n<p>While much of today&#8217;s holiday booking journey begins online, print remains an effective way to build brand awareness and inspire future travel plans. High-quality magazines, local guides, visitor publications and tourism materials can help keep destinations and holiday brands front of mind long before a guest begins actively searching for their next break.<\/p>\n<p>At Cornish Cottage Holidays, we use a combination of digital and traditional marketing to maximise our visibility across Cornwall and beyond. Print activity helps us reach potential guests in a variety of settings, from holiday planning and leisure reading through to visitors already exploring the region.<\/p>\n<p>As part of our wider marketing strategy, we regularly feature in publications that showcase Cornwall&#8217;s destinations, attractions and lifestyle. This helps strengthen awareness of both our brand and the properties we represent, while reinforcing our position as local experts in holiday letting.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3892\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2023\/05\/Looe-shops-and-centre.jpg\" alt=\"Looe shops and centre\" width=\"640\" height=\"427\" \/><\/p>\n<p>Print works best when used alongside digital marketing. Together, they help us reach new audiences, maintain brand recognition and ensure Cornish Cottage Holidays remains a trusted choice for guests planning their next stay in Cornwall.<\/p>\n<p>If your property is particularly unique, has exceptional features, or achieves industry recognition through awards and accreditations, these can provide additional opportunities for press coverage and generate further interest among potential guests.<\/p>\n<hr \/>\n<h2 id=\"9\">Gaining repeat guests<\/h2>\n<h3>How do I encourage repeat bookings for my holiday cottage?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2478\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2021\/11\/welcome-hamper.jpg\" alt=\"Welcome hamper on table in holiday home\" width=\"640\" height=\"427\" \/><\/p>\n<p>At Cornish Cottage Holidays, last year 65% of bookings were from repeat guests. We know your previous guests are one of your biggest assets. They know your property. They know your location. They know what to expect. Repeat guests cost you far less than new guests, so you want to make their stay at your holiday cottage as memorable as possible, ensuring they return year after year.<\/p>\n<p>Be sure to respond to customer feedback, take note of any recommendations, and make necessary improvements. Simple changes show that you&#8217;re an attentive owner who values your guests and will benefit your business long term.<\/p>\n<p>To encourage guests to return, make sure your holiday home has all the information guests need to fully enjoy their stay. Things like a welcome gift will go a long way, along with a fully stocked information folder, with details about your property and the local area. For advice on setting this up, <a href=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/how-to-put-together-a-guest-information-folder-for-your-holiday-home\/\" target=\"_blank\" rel=\"noopener\">read our guide to holiday home welcome packs<\/a>.<\/p>\n<p>Another great way to encourage repeat bookings is to send a &#8216;come back soon&#8217; offer in the form of a discount on their next stay or a small gift. Personalised emails or mailing make a person feel special and doing so is likely to maximise your revenue. Evidence of the effectiveness of this is the <a href=\"https:\/\/www.sykescottages.co.uk\/bloom-loyalty-scheme.html?page=homepage\">Sykes Cottages Bloom loyalty scheme<\/a>. Introduced in 2024, it offers rewards and discounts to guests via our customer app. The scheme has since grown to 160,000 members and is a key way we encourage repeat bookings.<\/p>\n<hr \/>\n<h2 id=\"10\">Pricing your holiday home<\/h2>\n<div style=\"width: 650px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.cornishcottageholidays.co.uk\/cottage\/Cornwall-Praa-Sands\/Sea-Sands-1052617.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/03\/Tips-on-Holiday-Let-Advertising-and-Marketing-The-Hot-Tub-at-Sea-Sands-Praa-Sands.jpg\" alt=\"Tips on Holiday Let Advertising and Marketing | The hot tub at Sea Sands, Praa Sands\" width=\"640\" height=\"427\" \/><\/a><p class=\"wp-caption-text\"><a href=\"https:\/\/www.cornishcottageholidays.co.uk\/cottage\/Cornwall-Praa-Sands\/Sea-Sands-1052617.html#duration=7\">Sea Sands, Praa Sands<\/a><\/p><\/div>\n<h3>How do I let my holiday cottage at the optimal price?<\/h3>\n<p>Pricing your holiday home correctly is key to maximising both bookings and income. While it&#8217;s important to cover your costs, staying competitive is equally vital in a market where guests are comparing hundreds of properties online.<\/p>\n<p>At Cornish Cottage Holidays, our advanced dynamic pricing tools analyse real-time demand, search activity, booking trends and individual property performance to keep your pricing competitive and responsive to market conditions.<\/p>\n<p>In 2025, owners using our tools earned an average of 26% more revenue and seven additional bookings, compared to those who chose not to. Likewise, those who followed our recommended base pricing achieved 41% more revenue than owners who set their own prices.<\/p>\n<p>Smart pricing is a proven strategy for success. For new owners considering letting with us, we can provide a free income proposal outlining your property&#8217;s potential earnings and recommended pricing structure.<\/p>\n<p>For a more in-depth walkthrough of how much to charge guests, <a href=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/how-to-price-your-holiday-let\/\" target=\"_blank\" rel=\"noopener\">read our blog on how to price your holiday let<\/a>.<\/p>\n<hr \/>\n<h2 id=\"11\">Using a Holiday Letting Agency<\/h2>\n<p><a href=\"https:\/\/www.cornishcottageholidays.co.uk\/cottage\/Cornwall-Praa-Sands\/Sea-Sands-1052617.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;\" src=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/wp-content\/uploads\/sites\/5\/2024\/03\/Tips-on-Holiday-Let-Advertising-and-Marketing-Sea-Sands-Praa-Sands.jpg\" alt=\"Tips on Holiday Let Advertising and Marketing | The view from Sea Sands, Praa Sands\" width=\"640\" height=\"427\" \/><\/a><\/p>\n<h3>How do I advertise my holiday cottage with minimal time and effort?<\/h3>\n<p>Successfully marketing a holiday home takes more than simply listing it online. From managing enquiries and updating availability to monitoring pricing, creating marketing content and responding to guest feedback, advertising a holiday let can be time-consuming.<\/p>\n<p>For owners who would rather not manage these tasks themselves, a holiday letting agency can provide valuable support. At Cornish Cottage Holidays, our specialists look after everything from marketing and reservations to property management and owner support, helping you save time while helping your property reach a wider audience.<\/p>\n<p>With a local team based in Cornwall and the backing of the national Sykes Holiday Cottages network, we combine regional expertise with extensive marketing reach to help owners maximise their property&#8217;s potential.<\/p>\n<hr \/>\n<h2 id=\"FAQ\">Frequently Asked Questions<\/h2>\n<details style=\"margin-bottom: 10px;\">\n<summary style=\"padding: 20px; background-color: #f2f2f2; cursor: pointer;\"><strong>Can I advertise a holiday let myself?<\/strong><\/summary>\n<div style=\"padding: 20px; border: 1px solid #f2f2f2;\"><span style=\"color: #4a4a4a;\">Yes, many owners choose to advertise their holiday lets themselves through their own website, social media channels and online booking platforms. However, successful holiday let marketing requires ongoing time and effort, including managing enquiries, updating availability, maintaining competitive pricing and promoting your property across multiple channels. It&#8217;s also important to be responsive and react quickly to booking trends. Last year, 28% of Cornish Cottage Holidays bookings were made within four weeks of the holiday start date, meaning owners need to ensure availability, pricing and guest communications are kept up to date to make the most of late-booking opportunities. For owners willing to take a hands-on approach, self-advertising can be effective, but it requires a consistent marketing strategy and regular monitoring to achieve the best results.<\/span><\/div>\n<\/details>\n<details style=\"margin-bottom: 10px;\">\n<summary style=\"padding: 20px; background-color: #f2f2f2; cursor: pointer;\"><strong>How can I attract more bookings for my holiday let?<\/strong><\/summary>\n<div style=\"padding: 20px; border: 1px solid #f2f2f2;\"><span style=\"color: #4a4a4a;\">To attract more bookings, focus on presenting your property in the best possible light. Professional photography, an engaging property description and competitive pricing can all help your holiday let stand out from the competition. Promoting your property across multiple channels, encouraging guest reviews and ensuring your listing is kept up to date can also increase visibility and improve booking performance.<\/span><\/div>\n<\/details>\n<details style=\"margin-bottom: 10px;\">\n<summary style=\"padding: 20px; background-color: #f2f2f2; cursor: pointer;\"><strong>Is it better to use a holiday letting agency?<\/strong><\/summary>\n<div style=\"padding: 20px; border: 1px solid #f2f2f2;\"><span style=\"color: #4a4a4a;\">For many owners, using a holiday letting agency can be an effective way to increase exposure while reducing the amount of time spent managing marketing and bookings. A holiday letting agency can promote your property across a wide range of marketing channels, provide pricing expertise and handle guest enquiries on your behalf. While some owners prefer to manage everything themselves, others find that the combination of professional support, wider marketing reach and industry expertise helps them maximise both bookings and income.<\/span><\/div>\n<\/details>\n<details style=\"margin-bottom: 10px;\">\n<summary style=\"padding: 20px; background-color: #f2f2f2; cursor: pointer;\"><strong>How long does it take to start getting bookings for a holiday let?<\/strong><\/summary>\n<div style=\"padding: 20px; border: 1px solid #f2f2f2;\"><span style=\"color: #4a4a4a;\">This depends on factors such as location, pricing, seasonality, competition and marketing exposure. Properties with professional listings, strong photography and competitive pricing are generally more likely to attract bookings sooner. Many of our properties at Cornish Cottage Holidays have achieved 25+ bookings in their first season.<\/span><\/div>\n<\/details>\n<details style=\"margin-bottom: 10px;\">\n<summary style=\"padding: 20px; background-color: #f2f2f2; cursor: pointer;\"><strong>What is the average profit on a holiday let?<\/strong><\/summary>\n<div style=\"padding: 20px; border: 1px solid #f2f2f2;\"><span style=\"color: #4a4a4a;\">Effective marketing can have a significant impact on your holiday let&#8217;s success. According to the Sykes Cottages 2026 Holiday Letting Outlook Report, the average UK holiday let owner earned \u00a325,600 in gross income during 2025. Earnings varied depending on property size and type, with larger properties typically achieving higher revenues. By combining strong marketing, professional presentation and a competitive pricing strategy, owners can put themselves in the best position to maximise bookings and income throughout the year.<\/span><\/div>\n<\/details>\n<hr \/>\n<h2><a name=\"contact\"><\/a>Get Expert Support<\/h2>\n<p>For more detailed advice on holiday let advertising, complete the form below to request a copy of our free Owner Guide. Our team will also be in touch to answer any questions.<\/p>\n<div style=\"margin-top: -25px; margin-bottom: 20px;\"><script type=\"text\/javascript\" src=\"https:\/\/sykescottages.jotform.com\/jsform\/250763825789978\"><\/script><\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Can I advertise a holiday let myself?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Yes, many owners choose to advertise their holiday lets themselves through their own website, social media channels and online booking platforms. However, successful holiday let marketing requires ongoing time and effort, including managing enquiries, updating availability, maintaining competitive pricing and promoting your property across multiple channels.\nIt's also important to be responsive and react quickly to booking trends. 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A holiday letting agency can promote your property across a wide range of marketing channels, provide pricing expertise and handle guest enquiries on your behalf.\nWhile some owners prefer to manage everything themselves, others find that the combination of professional support, wider marketing reach and industry expertise helps them maximise both bookings and income.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How long does it take to start getting bookings for a holiday let?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"This depends on factors such as location, pricing, seasonality, competition and marketing exposure. Properties with professional listings, strong photography and competitive pricing are generally more likely to attract bookings sooner. 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Earnings varied depending on property size and type, with larger properties typically achieving higher revenues.\nBy combining strong marketing, professional presentation and a competitive pricing strategy, owners can put themselves in the best position to maximise bookings and income throughout the year.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you new to holiday letting, or looking to improve your marketing strategy and maximise your holiday cottage bookings? Our advice on holiday let advertising could help. To help you secure all-important bookings, we highlight the key areas to consider when marketing your accommodation, including great photography, inspiring property descriptions and the best websites to [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":4454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owner","location-cornwall"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertise Your Holiday Let - Cornish Cottage Holidays<\/title>\n<meta name=\"description\" content=\"Effective holiday let advertising and marketing strategies to maximise your properties potential, both on a locally and nationally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cornishcottageholidays.co.uk\/blog\/holiday-let-advertising-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertise Your Holiday Let - 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